Title: The B2B Customer Journey in China Abstract: From trade shows to WeChat - learn about B2B customer journey models in China and the crucial touchpoints at each stage of the journey. What are the key differences between Western and Chinese customer journeys, and how can you use these to your advantage? Learn how to develop smart customer persona models to help focus your marketing activities. Bio: Mike founded Adsmith China in 2004 to help companies with their brand and communication strategies in China. Adsmith focuses on marketing strategy, content creation, PR, digital & social media marketing for a wide range of clients and industries. Mike is originally from the USA. He has worked in China, Japan and Singapore in marketing for the last 20 years. He graduated from Cornell University with a degree in East Asian Studies and earned his MBA at the University of California, Berkeley.